INTEGRATING MOBILE AND DIGITAL MARKETING

Survey finds men, women using mobile phones for in-store shopping

Consumers are increasingly using their smartphone while shopping in a physical store to check prices, find deals, and locate out-of-stock items at other locations.

Read More

33pc of consumers interested in joining mobile loyalty program

Sixty-three percent of smartphone users have visited a retailer’s Web site from their mobile device, compared to 53 percent in 2010. Additionally, 41 percent have done so while in the retail store. Interestingly, 50 percent have checked a competitor’s mobile Web site while in another store.

Read More

The Future Of Mobile Is User Context

Consumers will adopt and use convenient services and products. In mobile, this means services that offer immediacy and simplicity through a highly contextual experience.

Read More