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	MOBILE TRENDS	12/12/2011
	SHOULD RETAILERS FEEL THREATENED BY AMAZON’S NEW PRICE COMPARISON APP?

Mobile users have embraced their devices for a variety of shopping activities, with one of the most popular of these being comparing prices for an item they are interested in while in a store to find the best deal.

	MOBILE TRENDS	12/12/2011
	IS IT FINALLY TIME TO INTEGRATE MOBILE INTO YOUR MARKETING?

Who can argue any more about the significance of mobile? It's big, and we all know it's big. Given the media hype, and the abundance of case studies on successful mobile marketing programs, you might conclude that every client and agency is a master of the mobile universe.

	CONSUMER TRENDS	11/14/2011
	SURVEY FINDS MEN, WOMEN USING MOBILE PHONES FOR IN-STORE SHOPPING

Consumers are increasingly using their smartphone while shopping in a physical store to check prices, find deals, and locate out-of-stock items at other locations.

	CONSUMER TRENDS	11/10/2011
	MOBILE BRINGS NEW OPPORTUNITIES FOR LOCAL RETAILERS

"The desktop has been the prevalent place for cross-channel shoppers to do online research, but there are signs that a significant share of this activity is shifting to mobile and social platforms."

	MOBILE TRENDS	11/01/2011
	RESTAURANT, P.F. CHANG ADDS 5,000 CONSUMERS TO DATA BASE WITH MOBILE

P.F. Chang’s restaurant chain Pei Wei Asian Diner recently used SMS messaging to build its opt-in database, signing up more than 5,000 names via mobile in two weeks.

	CONSUMER TRENDS	10/21/2011
	33PC OF CONSUMERS INTERESTED IN JOINING MOBILE LOYALTY PROGRAM

Sixty-three percent of smartphone users have visited a retailer’s Web site from their mobile device, compared to 53 percent in 2010. Additionally, 41 percent have done so while in the retail store. Interestingly, 50 percent have checked a competitor’s mobile Web site while in another store.